Joel Basgall

Geneca CEO Joel Basgall is a nationally recognized thought leader on software product development, entrepreneurism, leadership and workplace culture. For more than 25 years Joel has helped clients from diverse industries to transform their ideas and unique capabilities into software products that increase revenue, reduce costs, deepen employee engagement and improve customer experience.

Articles by Joel Basgall

"I Don’t Want Your Money," Said No Entrepreneur Ever—Until Now

3 ways choosing the wrong investor can crumble your business goals

January 23, 2015