Steve Blue

Business growth expert Steve Blue is CEO of Miller Ingenuity and author of Fat, Dumb, & Happy CEOs: What Went Wrong with American Manufacturing and How to Make It Right (2015). Miller Ingenuity used Blue’s seven keys during its rebranding.

Articles by Steve Blue

Rebranding? 7 Keys to Ensure a Smooth Transition

Follow these principles when shifting your brand to make it a positive experience—for you and your customers.

October 22, 2014